SARASOTA HIGHLIGHTED TO MILLIONS IN THE MID-ATLANTIC REGION
THROUGH ORIOLES SPRING TRAINING TV BROADCASTS
The Orioles recently announced their radio and television broadcasts for the 2012 spring training season, providing the Sarasota area exposure to millions of households in the Mid-Atlantic region.
MASN, the Orioles’ television rightsholder, will air six spring training games from Ed Smith Stadium in 2012, the most MASN has ever broadcast. Those games include March 5 vs. Pittsburgh, March 11 vs. Boston, March 18 vs. New York, March 23 vs. Boston, March 24 vs. Washington and April 1 vs. Tampa Bay. MASN’s exclusive television territory covers over seven million households in all or parts of six states and the District of Columbia from Harrisburg, Pennsylvania to Charlotte, North Carolina.
“The broadcast of Orioles spring training games back to the Mid-Atlantic market is a huge promotional bonus for Sarasota,” said VIRGINIA HALEY, President of the Sarasota Convention & Visitors Bureau. “The three-hour broadcasts are often filled with images of beaches, shopping districts, marinas and other recreational activities, helping to promote the Greater Sarasota area as a true tourist destination.”
“Millions of households can learn about the beauty and attractions of the Sarasota area by watching or listening to Orioles spring training broadcasts, creating an awareness that can lead to increased interest and tourism in the region,” said GREG BADER, Orioles Director of Communications. “In addition to our local broadcasts, the Sarasota area also benefits from radio and television broadcasts of spring training games by the Orioles’ opponents to their regional audiences across the United States.”
The Orioles’ 2012 spring training season will begin on Monday, March 5 at 7:05 p.m. against the Pittsburgh Pirates at the new Ed Smith Stadium. Both MASN and WBAL Radio will broadcast the game live.