Baltimore Humane Society Shows Ravens Spirit with Flacco Giveaway and Campaign
Organization to give away Flacco autographed merchandise
as part of organization’s awareness campaign
Jan. 09, 2012-Reisterstown, MD — The Baltimore Humane Society has a new signal caller.
The non-profit group announced today a new animal rescue campaign featuring Baltimore Ravens quarterback Joe Flacco. The focus of the campaign is to encourage Marylanders to team up with the Baltimore Humane Society to adopt, volunteer or donate to the area’s only no-kill shelter.
To encourage the public to engage with Bmore Humane™ and to generate excitement for the Flacco campaign, the organization is giving away eight autographed prizes — a football, jersey, photographs, Ravens dog water dishes, Ravens dog t-shirts and dog toys signed by the quarterback. People can either enter the contest on the organization’s Facebook page (www.facebook.com/bmorehumane) or visit the shelter. An official NFL football and authentic NFL Raven Jersey will be raffled off to people visiting the shelter and the remaining prizes will be given to Facebook fans. The shelter is also asking people to share pictures of their pets in the Ravens spirit by emailing firstname.lastname@example.org. Select photos will be shared on the Bmore Humane Facebook page.
Flacco presented the shelter a $9000 check several months ago which helps the facility maintain the area’s only no-kill animal shelter. At that time he said, “I grew up with a deaf white boxer who became a member of our family. When you come here and see animals put in these situations you feel for them and it’s tough not to get involved.”
The campaign includes a billboard on the Jones-Falls Expressway featuring Flacco holding an adoptable Baltimore Humane Society puppy. The board faces north at Druid Park Lake Drive/28th Street. Boards are also located in Lutherville-Timonium, Owings Mills and Reisterstown.
The Baltimore Humane Society (BHS) is a 501(c)(3) non-profit organization committed to the mission of protecting, saving, and caring for unwanted and homeless animals.
The campaign was created to address the myths that exist in the community surrounding BHS’ association with other animal welfare groups. There is a misconception that the organization is supported by money from local government or private sources such as the Humane Society of the United States.
By having Flacco as the face of the organization, the Baltimore Humane Society hopes that the community will understand it is a private local shelter that is not associated with the Maryland SPCA, the Baltimore Area Rescue and Care Shelter (BARCS), or Baltimore County Animal Control. One of the major differences between BHS and the other area animal shelters is that BHS is a proud no-kill shelter that relies totally on private donations for funding.
About The Baltimore Humane Society:
The Baltimore Humane Society was founded in 1927 by Mrs. Elsie Seeger Barton. As a privately funded non-profit organization, we receive no funding from the county, city, or federal governments, and we are not affiliated with the Humane Society of the United States or any other animal welfare organization. To support animal care operations, BHS depends on the income from fundraising events, and donations from individuals, corporations, and foundations in order to continue its day-to-day operations and properly care for the animals at the shelter. In addition to the care of dogs, cats, rabbits and other animals it also offers low cost veterinary care to the public and a pet cemetery with grief support services.