ESPN’s Who’s Now tournament is proof that sports is more about "pop culture" than it ever has been before. Gone are the days of just being concerned about what athletes do in their respective sports. But isn’t it fair to assume that athletes signed on for this with their mega endorsement deals?
Who’s Now is a tournament that ESPN is conducting where they put together four brackets (Babe Ruth, Michael Jordan, Muhamed Ali, and Billie Jean King) with 32 finalists, to battle for the "Who’s Now" title.
For years, we’ve all criticized ESPN for making sports something other than sports. Yet, with endorsement deals, video games, and media coverage, we’ve all followed suit. We’ve helped make athletes rock stars. We’ve put athletes on a level that makes them untouchable in many ways.
ESPN is averaging close to 100,000 text messages for each "Who’s Now" match-up. Viewers are asked to text their vote in as the network pits athletes against one another to see who’s the ultimate "Now" athlete.
Think about this concept. The network is asking you to text, not e-mail, in your vote. No longer are we just sitting in our "easy chairs" watching television. We are getting our daily sports fix in many different ways. We’ve provided several ways of providing our listeners with their daily fix. Not only is there the radio, but we have internet, blogs, and our text services. This is how crazy we are about our sports. In fact, you can even download your favorite NST interviews on you IPod and listen to them at your leisure.
So, Who’s Now, I don’t know. But considering the amount of votes that have been coming in, somebody actually cares. Just in case you were wondering, baseball only had four players on this list, the NFL had seven, and the NBA had six. In my opinion, with single handedly making me even care about this sport, and many others like me, along with the endorsements, and being that no one has EVER put this sport in "pop culture" the way this guy has, Tiger Woods is the most "Now" athlete of them all.