This past week was a difficult week in the Baltimore sports radio community.
Many of you probably already know that WVIE (known as V1370) made the decision to drop their Charm City sports format in favor of a right wing political talk/news format. Like every format change I’ve been involved with in my radio career, the folks who worked at WVIE were not informed until after the decision had already been made, with hosts still preparing to do their shows this past Friday before finding out those shows wouldn’t be airing.
It’s easy for us to feel for the employees of WVIE who will be out of work. Most of us in this business know nearly everyone else in the business. For the most part, I consider a number of the folks from WVIE to be friends. The dirty little secret is that we often work together-be it exchanging press conference sound, phone numbers for guests, or just simple pleasantries. In the case of the afternoon host at WVIE, Drew Forrester and I often had fun with him on-air on “The Morning Reaction”, offering a “Good Morning Jerry (Coleman)” after we found out he was a frequent listener of ours.
We feel terrible for the folks who work there because they tangibly have to go find new work now. While the prominent names from WVIE will likely have little trouble moving on in their careers, the guys behind the scenes and the guys who work hard every day might not be as fortunate. We certainly feel for them as well, and many of us go out of our way to extend a message along the lines of “if there’s anything I can do to help, please let me know.”
We reach out to the folks that worked at WVIE because tangibly, they’re the people we can touch and say something nice to. In the era of Facebook and Twitter, it’s simple for anyone to message those folks.
What isn’t simple is figuring out a way to also reach out to each and every listener/supporter of a radio station and say to them “hey, I’m sorry about you losing your favorite station. Is there anything I can do for you?”
It sounds almost comical to say. But the reality is that as a 21 year old, I felt worse about losing WHFS than I did about any pet I’ve lost in my life.
I’m not kidding.
So today, I want to reach out to the folks who have lost their favorite radio personalities and/or their favorite station.