O’s try everything short of winning to lure fans

August 29, 2009 |

The Orioles Marketing Department must be working overtime these days.  The team is in the midst of its annual late season free fall and it seems like every night a new promotion is unveiled.  They have dollar nights, T shirt nights, kids run the bases, Student Nights, etc.  There’s no doubt they’ll activate Dennis Sarfate from the DL on September 1st just so they can have Dennis Sarfate T shirt night on Tuesday. What’s next, Adam Jones racing a horse up the 1st baseline?  Luke Scott and Felix Pie in a cow milking contest?  I’m waiting for them to announce limo rides for new season ticket holders, the type of red carpet welcome they typically reserve for Red Sox and Yankee fans.

I don’t begrudge the marketing folks.  The team has failed to be competitive for 12 years, the fan base is completely apathetic and they need to pull out all the stops to bring some people thru the gates.  The real shame is that a Major League front office is forced to use the same marketing tactics as the Bowie Baysox and the York Revolution.  The Orioles only have themselves to blame for their current predicament and only they can right the ship.  From nightly sellouts to Cesar Izturis t-shirt night in 12 years is a long way to fall.  I’ll return to the Yard when the Orioles decide to rejoin the Major Leagues.  Keep the T shirts and win some games.