Why NASCAR is struggling …..

November 23, 2010 |

Well, this blog is bound to garner about 3 or 4 readers – if I’m lucky. After all, it’s centering around a topic that most Baltimore sports fans find mundane, hypnotic or just plain old BORING.

That’s right, I’m talking about NASCAR …..

But, trust me and pardon the pun …. my “nuts and bolts” spirited blog will have no real tie to trying to conform prospective motorsports fans. I’m simply drawing a very distinct perspective for those who have a curious interest in the intersection of “sports” and “business”.

Most non-NASCAR enthusiasts or followers don’t really understand it. And, they couldn’t care less about it. Thus, opinions are usually a little misguided.

SANTEE, CA - NOVEMBER 30:  Fans look on as four-time NASCAR Sprint Cup Champion Jimmie Johnson, driver of the #48 Lowe's Chevrolet, speaks to fans at an appearance on November 30, 2009 in Santee, California.  (Photo by Todd Warshaw/Getty Images for NASCAR)

Aside from popular beliefs, every NASCAR fan is not necessarily a beer swigging hillbilly.

A prevailing opinion is NASCAR is losing its luster among America’s mainstream sports fans. To a point, I will agree with such an assessment. But, with exception to the NFL, most sports leagues have lost a tangible portion of viewing audiences over the last couple years.

Welcome to tough economic times …..

I won’t disagree with NASCAR’S enjoyment of a crest of popularity, about ten years ago. It’s hard to believe it’s been that long, but Nielsen’s highest ratings were 1998 thru 2003. This era covered three distinct phases or figures, tied to the sport …..