Rice, Suggs Make Bloomberg List of Most Powerful Athletes

January 25, 2012 | WNST Staff

New York, NY, January 25, 2012– The New Orleans Saints’ Drew Brees (No. 1), Green Bay Packers’ Aaron Rodgers (No. 2) and New England Patriots’ Tom Brady (No. 3) top the Bloomberg Businessweek/Horrow Sports Ventures 2012 Power 100 ranking of the most powerful professional athletes in the U.S. To determine who the 100 most powerful athletes are on- and off-the-field going into 2012, Bloomberg Businessweek teamed up with Rick Horrow, host of Bloomberg TV “Sportfolio,” and CEO of Horrow Sports Ventures; CSE, a leading integrated marketing agency that created the Power 100 list for the third consecutive year using proprietary methodology; and the Nielsen/E-Poll N-Score.

As the business of sports continues to grow, endorsement contracts increasingly impact players, teams, and the industry. These contracts take into consideration many of the same factors as the Power 100 ranking – performance, name awareness, appeal, influence, trustworthiness and overall popularity, among other things. Social media, for example, played a role in boosting the rankings of such athletes as LeBron James (No. 4) and Shaquille O’Neal (No.7).  The Power 100 rankings are based 50 percent on these on “off-field” measurements, and 50 percent on “on-field” performance using a variety of industry statistics.

The most notable drops this year include injury-plagued Peyton Manning dropping from No. 1 to No. 51 and golfer Phil Mickelson dropping from No. 4 to No. 18. Due to the individual dominance of its top athletes, tennis commands ten percent of the spots on this year’s list, with the top female athlete on the list being American tennis stalwart Serena Williams (No. 25).

In addition, this year’s Power 100 rankings also emphasize the importance of team sports, with the NFL dominating the list with 26 players ranked in the top 100. The National Basketball Association came in second with the most athletes on the Power 100, with 20, followed by MLB baseball (16), tennis (10), golf (8), NASCAR (6), Olympics (4), soccer (4), hockey (3), boxing/MMA (2), and action sports (1).

“This is the third year of the Power 100, and it continues to be a cutting-edge tool to measure the power and value of athletes,” says Horrow, who will devote an entire “Sportfolio” episode to the special report on January 25.  “CSE’s consistent methodology provides the industry’s only analytics to provide integrated on field and off field attributes.”

Top 20:

1-Drew Brees-Football

2-Aaron Rodgers-Football

3-Tom Brady-Football

4-LeBron James-Basketball

5-Rafael Nadal- Tennis

6-Roger Federer-Tennis

7-Shaquille O’Neal-Basketball

8-Shaun White-Action Sports

9-Novak Djokovic-Tennis

10-Calvin Johnson-Football

11-Luke Donald-Golf

12-Tiger Woods-Golf

13-Kobe Bryant-Basketball

14-Dwight Howard-Basketball

15-Eli Manning-Football

16-Dwyane Wade-Basketball

17-Kevin Durant-Basketball

18-Phil Mickelson-Golf

19-Lee Westwood-Golf

20-Troy Polamalu-Football

All NFL players on list:

Rank

Athlete Sport

Pro Team / Hometown

1

Brees, Drew Football

New Orleans Saints

2

Rodgers, Aaron Football

Green Bay Packers

3

Brady, Tom Football

New England Patriots

10

Johnson, Calvin Football

Detroit Lions

15

Manning, Eli Football

New York Giants

20

Polamalu, Troy Football

Pittsburgh Steelers

23

Foster, Arian Football

Houston Texans

27

Peterson, Adrian Football

Minnesota Vikings

36

Turner, Michael Football

Atlanta Falcons

39

Jones-Drew, Maurice Football

Jacksonville Jaguars

41

Fitzgerald, Larry Football

Arizona Cardinals

43

Stafford, Matthew Football

Detroit Lions

44

Rice, Ray Football

Baltimore Ravens

47

Woodson, Charles Football

Green Bay Packers

50

Ryan, Matt Football

Atlanta Falcons

51

Manning, Peyton Football

Indianapolis Colts

57

Willis, Patrick Football

San Francisco 49ers

59

McCoy, LeSean Football

Philadelphia Eagles

61

Allen, Jared Football

Minnesota Vikings

67

Rivers, Philip Football

San Diego Chargers

72

Matthews, Clay Football

Green Bay Packers

77

Gronkowski, Rob Football

New England Patriots

91

Suggs, Terrell Football

Baltimore Ravens

95

Welker, Wes Football

New England Patriots

97

Anderson, James Football

Carolina Panthers

98

Wallace, Mike Football

Pittsburgh Steelers

 

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