Comcast SportsNet Mid-Atlantic posted all-time record ratings for regular-season Washington Capitals coverage – earning a 3.3 household rating and a 6.5 rating in the key Men 25-54 demographic – during last night’s (Jan. 21) road game against the Pittsburgh Penguins.
The National Hockey League’s premier rivalry attracted an average of 88,000 combined households in the Washington (76,000) and Baltimore (12,000) markets during the Capitals 6-3 win over the Penguins. During the third period, the game earned peak ratings of 4.2 in Washington and 1.5 in Baltimore, which equates to 113,000 combined households.
In the key demographic categories of Adults 25-54 (4.3), Men 18-49 (5.9) and Men 25-54 (6.5), Comcast SportsNet was the highest-rated television network in the Washington market during last night’s game and ranked second among Adults 18-49.
Last night’s record viewership shattered the previous single-game high for a Capitals regular-season game on Comcast SportsNet, set on April 5, 2008 against the Florida Panthers. The overall household rating eclipsed the previous mark by 32% and the 6.5 rating registered in the Men 25-54 demo was an increase of more than 117% over the previous record. Among Men 18-49, last night’s 5.9 rating broke the previous high by 64%.
Through 46 games on Comcast SportsNet this season, the Capitals household ratings have seen a 15% increase compared to the same time-period last season and an increase of 149% versus 2007-08.
COMMENT: The Caps are no doubt a regional team in this area, as evidenced by these ratings. I applaud the hockey fans of Baltimore for supporting a club that has its best chance ever to win a Stanley Cup in 2010. I think every Baltimore sports fan would agree that beating Pittsburgh in ANY sport is always entertaining and fun! Also, kudos to the Washington Capitals organization for having the vision to reach out to the Baltimore sports fan.