Move over Rex Ryan and the New York Jets, Bruce Boudreau and the Washington Capitals just might upstage you on HBO. Ross Greenburg, president of HBO Sports and John Collins, chief operating officer for the NHL, announced today that HBO Sports’ groundbreaking “24/7” reality franchise, which has captured 12 Sports Emmy® Awards, will join forces with the National Hockey League to take viewers inside one of the NHL’s great rivalries, between the Pittsburgh Penguins and the Washington Capitals, for 24/7 PENGUINS/CAPITALS: ROAD TO THE NHL WINTER CLASSIC, an innovative four-episode, all-access reality series.
Here is more from the Press Release:
The HBO Sports presentation debuts in prime time WEDNESDAY, DEC. 15 (10:00-11:00 p.m. ET/PT), with an immediate encore at 11:00 p.m., and follows the two clubs simultaneously, chronicling their highs and lows each week. The teams will meet in a Dec. 23 regular-season matchup on the Capitals’ home ice, leading into episode three of 24/7 PENGUINS/CAPITALS, as the build-up intensifies for the Jan. 1 showdown at Heinz Field in Pittsburgh.
Noted Greenburg, “Taking our reality series ‘24/7’ into the world of the National Hockey League is a perfect fit. The ‘24/7’ franchise is fashioned on larger-than-life personalities, engaging storylines, and unrestricted access. With Sidney Crosby leading the Penguins and Alex Ovechkin leading the Capitals, we have all the ingredients for a dynamic show that will take viewers deep inside professional hockey and set the stage for the Winter Classic.”
Said Collins, “Teaming up with the 12-time Emmy Award®-winning and much acclaimed HBO ‘24/7’ series gives us an incredible opportunity to bring our fans even deeper inside two model hockey organizations during the regular season as we lead into the 2011 Bridgestone NHL Winter Classic. In just three short years, the Winter Classic has become so well established on the national sports calendar it’s truly a New Year’s Day tradition. Uniting HBO’s amazing reality series with one of sport’s greatest rivalries in an outdoor setting in front of 65,000 raucous fans will make this Winter Classic the most anticipated one yet.”
Ensuing episodes of 24/7 PENGUINS/CAPITALS: ROAD TO THE NHL WINTER CLASSIC debut on subsequent Wednesdays – Dec. 22 and 29 and Jan. 5 – at 10:00 p.m., with an immediate encore play at 11:00 p.m. The Jan. 5 series finale debuts four days after the Classic, with cameras tracking all the drama and excitement surrounding the Capitals and Penguins on game day. All four episodes will have multiple replay dates on HBO, and the series will also be available on HBO On Demand.
The series will provide exclusive behind-the-scenes access, along with in-depth interviews of coaches, players and front-office personnel, as the Caps and Penguins battle through their December schedules, meeting twice in one week, including the first-ever NHL game at Heinz Field.
Bravo I say to the Caps, Penguins, the NHL, and HBO for doing this because this is the kind of exposure the NHL needs. I have covered every sport as a journalist and I can honestly say that hockey players are the friendliest and most down to earth to deal with, and no other sport comes close! After watching this four episode series I am confident that you will realize that as well. It is no surprise that Washington is participating given their owner, Ted Leonsis, is a modern media giant and one who recognizes and seizes any unique opportunity to help market his product. But anyone who has been around Caps GM George McPhee knows that he is very guarded in what he typically will reveal to the media, especially when it comes to his players, and for obvious reasons – he doesn’t want to give away any competitive advantage. In fact, when a bogus George McPhee twitter account popped up last week, Caps VP of Communications, Nate Ewell, quickly tweeted “I can think of 29 other GMs who would be on Twitter before George,” causing many who had followed the account initially to quickly unfollow it. (For the record, I would put Flames GM Darryl Sutter right up there with McPhee on having no interest in the social media texting product.)
However, as the Caps GM told the Washington Post’s Katie Carrera today, the positives far outweigh the negatives in deciding to allow this type of unfettered access in his club’s locker room and facilities and the GM is going with the program, literally.
“Frankly, it’s one of the easiest decisions that we’ve made with respect to this stuff,” McPhee said. “HBO’s really good and I said: ‘Let’s do this.’
Of course everyone wants to talk about Ovechkin and Crosby and the misconceptions on both, especially the Great #8, have been posted all over the place since Ovechkin’s teams started losing this past spring, first in the Olympics, then with the Caps in the Stanley Cup playoffs, and finally Team Russia in the final game of the World Championships. Case in point, this blog from Travis Hughes over at SB Nation, who calls the Great #8, “a cocky jerk.” I have never met Hughes but based on what he wrote, I am not sure he’s ever met Ovie because “cocky jerk” is one of the last descriptions I would pin on the Russian superstar after being around hundreds of his interviews over the past several years. In fact, this past Tuesday I interviewed the Great #8 about another one of his WOW! plays, albeit in an internal scrimmage, and instead of bragging about it the two time Hart Trophy winner turned to me and said “It was a lucky shot.” I could recite dozens and dozens of other exchanges similar to that one, but as the saying goes, haters are gonna hate. The bottom line on Ovechkin, for anyone who has been around him any extended period of time, is the guy just wants to win (and by the way he plans on having fun while doing that!). If he really cared just about himself and was the “cocky jerk” Hughes calls him, would the Great #8 really provide, like he did to Slava Malamud over at Japers Rink in this interview, the following answer when asked if he is guaranteeing at least 50 goals this season for himself, ‘No way. I have a different objective. To win.’?
Anyways, it is clear this is going to be a great thing for the Caps, the Penguins, and the NHL and I can’t wait to watch it come December and then as things build up to the Winter Classic in Pittsburgh on January 1, 2011.
Notes: On Wednesday the Caps announced that goalie Michal Neuvirth was given a two year contract extension (apparently it will pay him $1.1M in each season). Neuvirth (NOY-vihrt), 22, recently won back to back Calder Cup titles with Washington’s AHL affiliate, the Hershey Bears. He was 9-4-0 posting a 2.75 goals-against average and a .914 save percentage in 17 games with the Capitals last season. He went 7-1-0 with a 1.75 goals-against average and a.914 save percentage at Verizon Center last season. ..Washington announced more training camp cuts Thursday with Trevor Bruess, Josh Godfrey, Boyd Kane, Johann Kroll, Joel Rechlicz, Dustin Stevenson and Dylan Yeo sent to Hershey (Bears training camp starts on Monday the 27th at 9am)…The Caps won their initial preseason tilt in Columbus over the Blue Jackets on Wednesday night, 6-2, with Matt Hendricks tallying a hat trick. Alex Semin and Tomas Fleischmann also notched three points in the victory. Semyon Varlamov started the game in net and stopped all 20 shots he faced before exiting at the halfway point (replaced by Braden Holtby). Washington’s next preseason game is at Nashville on Saturday night at 8pm. They will open their home preseason schedule on Tuesday, September 28th at 7pm against the Boston Bruins at the Verizon Center…WNST is doing 10 Puck Busses this hockey season, including one to the Winter Classic so please check out details on WNST.NET.