NBC’s Epic Fail

August 06, 2012 | Brett Dickinson

The Olympics, on video alone, have been everything anyone could ask for; excitement, drama, scandal and glory wrapped into about a half a month. The ratings have done well, while a rivalry has brewed between the U.S.A and China; other than politics and general stance of human decency. We have seen history made with Phelps, Bolt and several others, with still about a week left.

Bob Costas has been the front man for the coverage by NBC and as one of the most respected Sports Journalists in the country, has lived up to expectations. But that is the peak for NBC, as the rest of their coverage has really fallen flat to such a colossal event.

The tape delay is an issue into itself but witnessing Andrea Kramer’s post-swim interview after every race in the pool has been nothing short of terrible. After Ryan Lochte’s devastating fourth place finish in the 200M Freestyle, (where he is the outright favorite in basically any event not involving Phelps), Kramer had the tenacity to ask “Are you disappointed in your finish?”; it is actually surprising he didn’t throw her in the pool.

And that is the only the beginning. The gymnastics announcers put the jinx on the top rated, Mykala Maroney, in the vault by declaring her the winner before she even made her first attempt; Maroney finished with a Silver medal. Top notch journalism.

But the worst comes from the fact that Ryan Seacrest is even reporting in London; a guy who brought the world the Kardashians should not be covering the ultimate athletic competition. NBC obviously is floating him out there to gain younger viewership but loses respectability in the process. It is surprising he was not there to cover who Kobe Bryant hooked up with, or what underage athletes are caught drinking. In 2016, Joan Rivers will be reporting on Missy Franklin’s bathing suit.

Rio may have a lot more issues ahead then they expected, if this is NBC’s idea of Sports Journalism.

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