As I prepared for my game this week between the New Orleans Saints and Kansas City Chiefs I had a chance to see first hand what the Chiefs are going through with their purging of their roster and building anew this franchise. Trading away their best defensive player (Jared Allen to the Minnesota Vikings) and loading up on draft choices this year you can clearly see the commitment the Chiefs have made to the future, and the growing pains they are experiencing at 1-8.
Seeing Herm Edwards and Carl Peterson put this plan in motion, I can’t help but think back to the 2002 season when Ozzie Newsome and I were faced with the same task.
As much as we as coaches would like to think otherwise, our jobs (particularly that of a head coach) are inexorably linked to the finances of any given situation. In 2000 the Baltimore Ravens reached the top of the professional football pyramid winning Super Bowl XXXV and then returning to the divisional round of the NFL playoffs in 2001. The price was unavoidable, however.
In 2002, the Ravens fielded the youngest team ever (19 rookies) in the history of the NFL. The decisions made in the preceding years to the “Cap Purge” of 02’ were all made with the consensus agreement that the team would have to be gutted after the 2001 season. With every signing leading up to the Super Bowl year General Manager Ozzie Newsome would make the obligatory observation, “Now we all know the piper has to be paid in 2002, right.” It was an acknowledgment by all involved that the expenditure “over the cap” had an unavoidable consequence in today’s NFL. That for every dollar “over the cap” you spend you will be devoid of those dollars in subsequent years.
At the heart of the Ravens’ Championship year were players like Shannon Sharpe, Priest Holmes, Rob Burnett, Duane Starks,Tony Siragusa, Qadry Ismail, Sam Adams. Jeff Mitchell, Jamie Sharper, Jermaine Lewis and even future Hall of Fame Rod Woodson would all be victims of the financial “balancing of the books” that every team must come to recon with.
It was only fitting that the cover of the 2002 Ravens’ Media Guide adorned the oil portraits of myself and Ozzie. Indeed, we where left with the task of rebuilding a championship team with our “financial” hands tied behind our backs. We did so in the only way left to a team in this situation and that is to draft and draft well.
Draftees like Jamal Lewis, Adalius Thomas, Todd Heap, Gary Baxter, Casey Rabach, Edgerton Hartwell, Ed Reed, Anthony Weaver, Dave Zastudil and Chester Taylor would team with holdovers Chris McAlister and future Hall of Famers Ray Lewis and Jonathan Ogden to form an AFC North Division Championship team in 2003. They key was the franchise’s willingness to take the dramatic steps to “purge” their championship team of older and more expensive talent and replace it with younger more affordable players.
The problem lies in being a victim of your own success. When you draft well, even though the young player comes cheaper, they play themselves into the higher priced market that makes it increasingly tough to keep all of your good players. Ultimately, the successes of drafting Ed Reed, Todd Heap and Terrell Suggs then forced the Ravens to let go of Jamal Lewis, Adalius Thomas, Gary Baxter, Casey Rabach, Edgerton Hartwell, Anthony Weaver, Dave Zastudil and Chester Taylor. It has become a vicious cycle, in a reverse of nature, the “young eating their old.”
In training camp of the 2002 purge year Todd Heap had a humorous, but acute observation. We had long had a tradition on our team that the most veteran players got to sit in first class when we traveled. Typically that would be seven or eight players, usually with 10+ years in the league. Todd Heap, who was just entering his third year in the league, at our first OTA with this young group observed, “Coach, looks like I am going to be in first class this season.”
Having spent the day with Herm Edwards, it’s clear he is finding the same things I did in 2002. Though tough getting through the loses, it was one of the most enjoyable years I have had coaching. Working with and developing the young talent is what being a coach is all about. Herm will also find that by having to play so many young players you are going to learn a great deal more about them than you might otherwise have a chance to do. Next year when he looks at his roster and sees a bunch of 2nd and 3rd year players he will not have to worry about how they will play in their first starts. They will all have 10 to 16 games of playing experience.