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Part 3: Which Baltimore sports media entities suck? Here’s my report card…

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Part 3: Which Baltimore sports media entities suck? Here’s my report card…

Posted on 23 October 2012 by Nestor Aparicio

It’s been nearly three years since I started publicly examining the “State of Baltimore Sports Media” at WNST.net. As I predicted, the way you get your local sports news, information and analysis has seamlessly changed and now sits in the palm of your hands.

Three years ago when I wrote this in depth look at where the Baltimore sports media universe was heading, Twitter was truly at the dawn of its existence. The ability of mobile devices was far more limited and far less distributed. And the access to the genie of instant information in the palms of our hands that we’ve quickly become accustomed to will never go backward into the narrow bottle of the limited access of newspapers, television and radio waves.

Today, I will examine the current state of the Baltimore sports media experience and as much as many local journalists like to give “report cards” on the Ravens every Sunday night and Monday morning, I’m sure some folks will get their feelings hurt today.

I’ll tell you what I think about our competitors and the intentions of their bosses and their corporate, money-making media machines. Honesty. Candidly. Openly. As usual…

And, we’d love to hear what you think here in our “2012 State Of Baltimore Sports Media Survey” here.

One lucky survey entrant will win a trip next weekend to Cleveland on our Miller Lite Orange Roadtrip powered by Jiffy Lube.

As I’ve said over the past month, we’re trying to make WNST.net better every minute of every day so that we can be your primary source of Baltimore sports news and information on your mobile device.

Examining the Baltimore sports media business is the most important thing I do on a daily basis and while I rarely write about this stuff, it’s been my life’s mission to improve your experience as a local sports fan.

I find it almost hilarious and/or pathetic that anyone would listen to the radio station that calls itself  “The Fan” when the entire concept was drawn up in a board room in New York and never factors the actual “fans” into the equation when they assembled their corporate radio station team.

But competition is good. It sets the bar. At WNST.net, we’ve never ducked the obvious or taken Baltimore sports fans for granted – we know you’re judging us and comparing us every day because you utilize more than one outlet for your sports media consumption on a daily basis in 2012.

But we’re always striving to the be the FIRST place you go to get Baltimore sports information on your IPhone, Droid or mobile device.

In an effort to encourage you to give your feedback on the local Baltimore sports media scene, it’s only fair that I file my own report card.

So, who are the competitors and players on the local scene and where do you turn when breaking news happens in Baltimore?

My general overview of this is candidly clear: Baltimore is a lazy market on the new media end. I know how hard we work at WNST.net and I know what our resources are. I know the strengths and weaknesses of all of our competitors in the marketplace and many of the assembled group of “journalists” in the market have either been on my team, interviewed to be on my team or have cross-pollinated in something I’ve touched because I’ve been doing Baltimore sports media longer than virtually anyone in the marketplace.

My journey began almost 29 years ago in January 1984 at age 15 when Baltimore had three newspapers, three TV stations and a handful of AM radio stations that did local sports of any kind.

In 2012, there has been a mass fracturing in the way and convenience in which we consume media so many of the entities have “loose ends” in their coverage or holes in the strategy. Some of their portals to garner attention, feedback and building a trusted community of information are very old world and “lazy” for my tastes.

And before I begin defecating on all of our competitors – and that will be prevalent below – no less than two of these fossilized radio stations have the arrogance to call themselves “the only station that matters.”

It’s hilarious. And the truth is that WNST.net is kicking all of their asses in the only place that really matters – the internet and on your mobile device via instant access.

Here’s a report card from two weeks ago via Twitter:

Some will get their feelings hurt, but if you click to Page 2 you’ll see what I think of our “competition” at WNST.net…

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