New York, NY, January 25, 2012– The New Orleans Saints’ Drew Brees (No. 1), Green Bay Packers’ Aaron Rodgers (No. 2) and New England Patriots’ Tom Brady (No. 3) top the Bloomberg Businessweek/Horrow Sports Ventures 2012 Power 100 ranking of the most powerful professional athletes in the U.S. To determine who the 100 most powerful athletes are on- and off-the-field going into 2012, Bloomberg Businessweek teamed up with Rick Horrow, host of Bloomberg TV “Sportfolio,” and CEO of Horrow Sports Ventures; CSE, a leading integrated marketing agency that created the Power 100 list for the third consecutive year using proprietary methodology; and the Nielsen/E-Poll N-Score.
As the business of sports continues to grow, endorsement contracts increasingly impact players, teams, and the industry. These contracts take into consideration many of the same factors as the Power 100 ranking – performance, name awareness, appeal, influence, trustworthiness and overall popularity, among other things. Social media, for example, played a role in boosting the rankings of such athletes as LeBron James (No. 4) and Shaquille O’Neal (No.7). The Power 100 rankings are based 50 percent on these on “off-field” measurements, and 50 percent on “on-field” performance using a variety of industry statistics.
The most notable drops this year include injury-plagued Peyton Manning dropping from No. 1 to No. 51 and golfer Phil Mickelson dropping from No. 4 to No. 18. Due to the individual dominance of its top athletes, tennis commands ten percent of the spots on this year’s list, with the top female athlete on the list being American tennis stalwart Serena Williams (No. 25).
In addition, this year’s Power 100 rankings also emphasize the importance of team sports, with the NFL dominating the list with 26 players ranked in the top 100. The National Basketball Association came in second with the most athletes on the Power 100, with 20, followed by MLB baseball (16), tennis (10), golf (8), NASCAR (6), Olympics (4), soccer (4), hockey (3), boxing/MMA (2), and action sports (1).
“This is the third year of the Power 100, and it continues to be a cutting-edge tool to measure the power and value of athletes,” says Horrow, who will devote an entire “Sportfolio” episode to the special report on January 25. “CSE’s consistent methodology provides the industry’s only analytics to provide integrated on field and off field attributes.”
George Lopez is only sorta funny sometimes and while Contraband might be okay I can’t tell you I’m really looking forward to it.
So let’s talk about Restaurant Week. As you know, Hightopps Backstage Grille in Timonium is one of my personal favorite spots in Baltimore County. What you might not know is that the breakout star of “Monday Night Live” for the 2011 season was the Santa Fe Fries…
I would have taken a picture of a full plate, but there was never a full plate. Never.
I tried explaining to everyone it wouldn’t matter if the Cowboys blew out Oklahoma Saturday night in Stillwater. Every time someone asked a question like “what if the Pokes win by a score of 50-0?” I responded with a simple “it won’t matter.”
I was right. Louisiana State will face Alabama again in the BCS Championship Game and OSU will get to watch after playing Stanford in the Fiesta Bowl.
It’s a shame, as Oklahoma State certainly looked like a team capable of making things interesting in New Orleans on Saturday night. The shame is that their Bedlam rivalry win was marred by 13 fans being injured when they rushed the Boone Pickens Stadium field. It’s also a shame the Big 12 Champs aren’t Bayou bound because we’d all like to see more of Mike Gundy dancing…
It’s not that I don’t think highly of Oklahoma State (or Alabama), it’s just that the Tigers have been pretty dominant. See Badger, Honey.
It appears as though Tyrann Mathieu’s punt return TD shouldn’t have counted, and he actually had another return later in the game that didn’t result in a TD that was more impressive. But this was still a lot of fun to watch him run all over the Georgia Dome field in the SEC Championship Game.
It’s awfully early, but I’ll go ahead and call a Tigers win over the Crimson Tide in the title game. Just going out on a limb without having to at all. All balls, that Glenn Clark. At least that’s what my 4th grade teacher always said.
I picked the Denver Broncos to beat the Minnesota Vikings on “The Friday Football Frenzy” this week; but I gave myself an out. “If Von Miller doesn’t play the Broncos lose” I said.
What I didn’t know is that the great Tim Tebow had the “throw a 41 yard touchdown to Demaryius Thomas while running out of bounds” in his repertoire…
Tim Tebow is better than you. And thanks to an Oakland Raiders loss we’ll get back to later in the game, he’s in first place in the AFC West.
Some Tim Tebow haters won’t give it up, including Merrill Hoge. He told the New York Post that Tim Tebow hasn’t proven anything because he hasn’t won a Super Bowl. Yep. That’s solid analysis. Well done sir.
Since we’re here, here’s this humorous picture of Matt Willis and Willis McGahee.
And also, this is apparently a photo of a fetus (or unborn child if you will) Tebowing. If you don’t want to look at it, don’t. I have no idea what I’m looking at myself.
CJ2K has gone over 100 yards three times in his last four games, a feat he accomplished just once in in his first eight games.
That would be better if you were confused while playing along at home.
It was 153 yards and two TD’s Sunday as the Tennessee Titans topped the Buffalo Bills, a team I SWEAR had been good at some point during their existence…
Things get a BIT more difficult for the Titans next week, as they battle the Saints in Nashville. They find themselves still alive in the AFC South race but also still in the AFC Wild Card mix. AND they’re in the mix for the Cotton Bowl. Or something like that.
The Jets scored 3 TD’s in the final five minutes of Sunday’s game at FedEx Field and got big plays from Aaron Maybin to avoid the upset.
A few things to giggle about here.
One-If the Skins manage to win two of their last four games this season, Mike Shanahan will manage to tie the great Jim Zorn’s record through the first two seasons! Big stuff!
Two-Washington’s Fred Davis and Trent Williams are suspended for the next four games for a violation of the league’s substance abuse policy. I don’t think the substance has been officially announced, but I think I have a guess…
I start with Brett Dennen, whose tune “Comeback Kid (That’s My Dog)” I play regularly on “The Reality Check”-a fine radio program that airs Monday-Friday 2-6pm on AM1570 WNST.net. You should really be listening…
Then there’s Robert Randolph. Holy hell I have no idea how many times I could possibly post this video. It’s just…it’s just…it’s just amazing.
Bob Schneider’s “Honeypot” is one of the most underrated songs of 2011…
Does the Chris Robinson Brotherhood play Black Crowes songs? I’ll bring my lighter…
(Editor’s note: Spiders QB-and USC transfer-Aaron Corp completed 31 of 34 attempts Saturday night. I still can’t figure out how Towson was ever able to stop them. How does someone go 31 or 34 and win???)
…Yeah I really have no explanation for that. I will reiterate what I’ve been saying about the Saints all season however. You can tell me all you want about their defense not being great. Based on how good Drew Brees and company are, they’re fine.
Sitting on my fantasy football bench, Big Ben managed to toss FIVE touchdowns for the Steelers in the win, pissing off everyone in the world who has no connection to the Steel City. Oh, and Daniel Sepulveda executed a perfect fake punt just to rub it in…
…but thus far, the best team Stanford has beaten all season is Duke-and Duke was NOT playing with Miles Plumlee, Mason Plumlee, Marshall Plumlee or any other Plumlee anywhere on the planet…that I know of.
The Cardinal’s victim Saturday night was a less than impressive Pac 12 newcomer-Colorado. You only know anything about the game because Tiger Woods took a break from being crappy at golf to show up and watch the thing with John Elway…
Woods finished tied for 30th this weekend at an event won by some dude named Bryce Molder. Tied for 30th. Bryce Molder. Oh…and some dude threw a hot dog at him while he was playing. REALLY…
I don’t think Cincy can stay in the AFC playoff race all season by any stretch of the imagination, but it looks like they’re not going to fall apart either. Marvin Lewis’ team will have two chances to make life miserable in Charm City later this season.
Until this point, I have refused to believe in the San Francisco 49ers despite their early season success. After their blowout win over the Tampa Bay Buccaneers Sunday, I might have to start buying stock…
I took my dad to see Bob Dylan years ago at American University in DC (he’s an alum). I didn’t understand much, but I’m pretty sure it was good. Just a shame he couldn’t bring Mumford & Sons and the Avett Brothers on tour with him…
In honor of the great Deion Sanders being inducted into the Pro Football Hall of Fame in Canton this weekend, today’s Morning Reaction Tuesday Top 7 was “The 7 Most Entertaining Sports Figures I’ve Ever Seen.”
With Glenn Clark filling in on The Afternoon Drive this week, Drew Forrester kindly included me in the weekly spot.
Remember you can hear our explanations for our Top 7 lists in the BuyAToyota.com Audio Vault right here.
Luke Jones’ list…
7. Bo Jackson
6. Ray Lewis
5. Randy Moss
4. Tiger Woods
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I’m seriously freaking out about the new O.A.R. record. Not excited enough to actually go to a record STORE, but damnit I’m approaching 30. Record stores just aren’t real anymore. What was I talking about here?