One of the few joyful benefits of being the “independent” voice in Baltimore sports is that we never have to kiss anyone’s derriere or ask for permission to speak the truth or make our point. We’re afforded the rarest commodity in American media today – “free speech” – and most days that ain’t even close to being free. And now that our newest product, “The WNST Morning Newspaper” powered by Blue Sky Factory and presented by Toyota, is reaching nearly 15,000 of you every morning I thought I’d take a little time during the bye week to update everyone who cares about us here at WNST.net with a “state of the local media” report.
With another successful Ravens season reaching the halfway point – and I stand on the side of the room that is delighted with 5-2 for Halloween — it’s always a good time to take stock in where we are as a company and where we’re heading in the future as Baltimore’s measurable sports media leader on the web and in mobile at WNST.net.
We’re not doing a lengthy survey this time around with a “State of Baltimore Sports Media” update, but I do want to thank all of you who participated in February. Of the 1,850 who took our poll, more than 91% of you essentially told me that you “wanted a new newspaper” in our survey.
And lo and behold in May we started in a beta form a daily e-newspaper that we send to your inbox free of charge every morning. It’s had its hiccups and bumps, like any new product, but we’re now getting it consistently out and the boom to our web traffic has been significant.
There can now be no logical dispute that WNST.net is the fastest growing new media site in Maryland. Google Analytics says our traffic is up more than 48% over the last year