In a letter emailed to personal seat license holders Wednesday morning, the Ravens officially announced they will be raising ticket prices for the 2017 season.
Below is a portion of the letter:
The 2016 season came to an earlier end than we all had hoped. We fell below our playoff standard, and we expect to progress and return to the level we all anticipate and enjoy.
We’re excited and energized for 2017. Clearly, we have improvements to make, but we believe our foundation is solid. We will add to this base and plan to compete for the AFC North title and beyond.
Along with building the team back to our playoff standard (the fourth-most wins in the NFL since 2008), we will be busy this offseason and over the next 2 ½ years, making M&T Bank Stadium a better home for Ravens fans and also improving the team’s training facility (Under Armour Performance Center).
We do this with your help, your support and your investment in the Ravens. After keeping the same prices for the last four consecutive seasons, we are raising the cost of your tickets. The price increases will bring an 8% growth to the Ravens’ ticket revenues. Depending on seat locations, escalations will range from 4.7% to 10.3% for certain prime sections. (In 2016, the Ravens’ average ticket price ranked in the bottom half of the NFL).
Since our last ticket price increase in 2013, we have invested $45 million of our funds to make improvements at M&T Bank Stadium, including advanced Wi-Fi capabilities for fan use, redesigned concession stands, concourse upgrades and LED board advances. We have recently confirmed that we will invest another $120 million in stadium upgrades, to be completed in phases before the 2019 campaign.
These dramatic developments include:
– Escalators to the upper deck to improve gameday for our 500 level ticket holders.
– New, massive video boards in each end zone, which will be ready for the 2017 season. Each screen will be 124% larger (7,400 square feet) than our current boards and will feature the latest state of the art technology for the best video quality.
– Four new video boards (1,600 square feet each) will be added in the open upper corner notches.
– Improved kitchen facilities to ensure better food quality throughout the stadium.
– Significant enhancements to our club level.
The Ravens will continue to invest and stay involved in improving our community, plus spend another $45 million to expand and enhance the Under Armour Performance Center in Owings Mills. In addition to giving our players and coaches the best training in the NFL, these upgrades will allow more PSL Owners to attend training camp when the work is completed in 2018.